I’ve recently seen a round of commercials that gives me pause. Typically they’re for some local program or institute, like a massage school. I imagine every state in the country has commercials like these. They start off with some average John or Jane Doe sitting in their house saying something like, “I used to work in a fast food place flipping burgers, making minimum wage. I had two kids and I knew I needed to go back to school in order to give them a better life. That’s why I enrolled at (insert name of institution here).”
This is followed with some announcers telling people about all the programs that said institute offers. Then the camera goes back to the man or woman saying, “Now I make good money and I’m my own boss. And it was so easy, all I did was pick up the phone and call!”
Now the next part is what I don’t get. The announcer almost always says something like, “If she can do it, so can you!” That’s basically the same thing as saying, “Hey, this dumb loser did it. Aren’t you better than this idiot over here?” Why the hell would anyone want to appear in a commercial that was going to use them as the standard for “below average”? That’s beyond me.